Does your business have a fundamental flaw?

What is this flaw? Building a business model that requires you to solely trade your time for money.

Why is this bad? Well it’s not really bad depending on your goals and lifestyle needs or desires.

Trading your time for money means:

1. You have to do work/be actively involved in order to make money
2. Where you do your work may be limited
3. Your income relies on you – it’s all active income

If this suits you, then stop reading.

However, if it doesn’t, let’s explore how selling products could change the picture.

Selling products means:

1. You can make money while you’re sleeping or on vacation – creating a passive income stream
2. You can possibly educate your customers – who may later purchase your services
3. Your business is easier and more profitable to scale

These benefits are not exhaustive. There are many more.

Think about what types of products could you sell to accompany your existing services?

• eBooks
• audio/video recordings of lectures, workshops or interviews
• audio/video/online training
• workbooks
• reports
• whitepapers
• checklists
• membership websites

Another benefit to selling products in addition to your services, is that you can develop products that allow potential customers/clients to…

• Get to know you and trust you as an expert
• Enjoy your offerings at a price point that is comfortable
  for them at any point in their life

Get started today and try writing a short eBook. This guide, How to Write and Publish Your Own eBook, will help you get started and take you step by step through the process of
writing and selling your eBook.

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