The One Thing You Can’t Afford NOT to Have on Your Website

Your website is more than just an online representation of your business and what you offer to clients and customers. Your website is a lead generation machine! With the proper marketing, you have the opportunity to capture contact information from your visitors.

Have you ever looked at your website statistics and seen that you’ve had 20, 50 even 100 or more unique visitors for a month? In some cases those visitors may not return. Make the most of their first visit and possibly encourage a second, third or even fourth by providing them with a valuable, irresistible offer in exchange for their name and email address.

This is the key for a successful opt-in form: an enticing offer. When you make the offer, communicate its benefits to your visitors. Don’t just say, “Subscribe to our newsletter.” Say, “Receive tips, tricks, and techniques from experts on how to grow the most beautiful garden in your neighborhood.” Speak to your prospect’s desires. Focus on them, not you.

Other great offers include, but are definitely not limited to:

• Ebooks
• Podcasts
• Book Excerpts
• Workbooks

Aweber makes it really easy to create an opt-in form and put it on your website. They also have a great system to capture the contact information that visitors give you on your website so that you can build a relationship with them over time and offer them more of your services
and products.

Create your enticing offer and sign up for Aweber today to begin turning your visitors into prospects!

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