Why do you need to drive traffic to your website?

Do you really need to drive traffic to your website? Of course. Isn’t that what everyone wants?

Let’s think about an important question: What does increased traffic do for your business or organization?

You may think that increased traffic equals:

• More people walking through your door.
• More people visiting your church.
• More new clients.
• More donations to your organization.

Well, that’s not necessarily true. Yes, you read correctly. That is not necessarily true. Increased traffic does not automatically equal more visits, more customers, more
clients or more donations.

Let’s explore another question: Are you giving them a reason to visit, buy, test your services or donate money?

To revisit a point made in a recent blog post about the most important copywriting tip you will ever learn, ask yourself:

Are the words on the pages all about you or all about your prospect?

Do you have a compelling offer that not only gets their attention, but also gets them to act?

Are you communicating that you understand what keeps them up at night? Are you speaking directly to how your products, services or organiztion can provide them with relief or solve their problems?

Are you providing them with information that begins to give them that relief or solutions? Does your information say, “Hey, we know how you feel and we have the expertise to help. Try this and if you like it, we have more.”?

So before you say to yourself or your webmaster, “I need to drive more traffic to my website,” give serious though about what your website provides that will make someone hang around and enjoy their visit, even better–walk away with something valuable and relevant to their lives.

Taking it one step further, if they come and hang out for a while, what are you constantly changing on your website to make them come back and get more valuable, relevant information?

Give these questions some thought and objectively evaluate your website to see if you have what it takes to drive traffic to your website.

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