A word from Robert Middleton about Twitter

This week’s newsletter is just a forward of a great post by Robert Middleton that outlines his policies and plans for marketing using Twitter.

Here are a few highlights:

1. Twitter is about sharing value in a fairly narrow band. For me that band includes ideas about marketing, selling, and succeeding as an Independent Professional. So when I tweet, that’s mostly what you’ll be hearing about.

2. My focus will be on sharing value with you, not talking about me. This will include links to blogs and other web content, ideas, tips, strategies, information and inspiration. If I share anything about me, it will be about insights that I think you’ll find useful.

7. I’ll ask questions and use my followers as a resource, if that’s OK with you. There’s still a lot I need to learn and with Twitter I can tap into this amazing network.

Yes, Twitter is an amazing network and one reason that I like it so much is that it’s okay to “do business” on Twitter. Unlike other social networks, promoting your business (from my observation) is understood, accepted and even expected at times.  Tomorrow I’ll give you a few key ways that you can specifically use Twitter, that I learned at a workshop last week.

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