Build Links by Helping Others

I was recently searching for an alternative to Meeting Wizard to simplify the process of finding dates that work for several people so we could schedule a meeting. I ran across GatherGrid.com and then searched the term “GatherGrid vs. Meeting Wizard.”

My search didn’t show many results, maybe 4 or 5, but the results that did appear were quite interesting:

Yahoo! Answers

• One was a response to a Yahoo! Answers question asking for a website to schedule meetings. The person wanted something simpler than Meeting Wizard. I’m assuming that a representative from GatherGrid responded to the question, but that’s just speculation, and touted the benefits of GatherGrid, including a link to the service page.

Action Item: Search Yahoo! Answers for questions about your industry or product and respond. Don’t forget to be helpful and on topic and leave your link behind.

Blog Commenting

• The second response was actually an article about the benefits of Meeting Wizard. Frances commented that GatherGrid is much simpler and left a link encouraging readers to check it out. Now, I don’t know if Frances works for GatherGrid, but this is a great way to use your competition to your advantage. 

Action Item: Search Google for blogs in your industry, your competitors’ blogs and blogs about industry related products, provide useful information and include a link to your website.

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