Create a Newsroom

Another fine example of how you can make it easy for people to spread the word about your company or products.

The Health Workforce Information Center uses a Newsroom to do just this.

Screen shot of the email that they sent

• A press release
• Testimonials
• Photos
• Logos
• A flyer
• A video

Many businesses offer services and products that could benefit from using this  model. Place everything that someone might need to spread the word about your business on one page of your website then send them an email letting them know. It can’t get much smarter than that. 

Like many marketing strategies, this isn’t overly complicated or difficult. However, there are many businesses that haven’t implemented such a strategy. Take the lead and get ahead of your competition by creating a newsroom on your website.

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