Principles of Social Media

I attended a great workshop today by Pulsar Advertising and the Southeastern Institute of Research and will share some of the poignant ideas over the next few days.

Principles of Social Media

1. Social media requires a continuing dialogue. Don’t start an initiative (on any social network) unless you plan to stay there forever.
2. If you plan to stay in it for the long haul, start the dialogue. If you’re interested in people, they are more likely to be interested in you. Talk to them in their language (not your jargon or academic-speak)…and talk to them about things that resonate with their interests. The goal is to connect on a human level.
3. People trust personal recommendations. Active word of mouth influencers are the single  most effective marketing tool. Empower people to recommend you, then make it easy for them to do it.

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