Mar
17

Tips for Submitting Your Site to Directories

By Michelle
As I’ve shared before, getting quality inbound links to your site is pretty important. A book that I am reading talks about this and other great SEO strategies, Search Engine Optimization: An Hour a Day.
 
Directories are one source of these links, but there are a few tips to keep in mind as you search for directories.
 
1) Go ahead and submit your site to the Yahoo! Directory …and the Open Directory
 
2) Search for Niche directories. These are directories geared toward your industry. Here are a few ways to find them:
  • Check the incoming links for your competitors and see if any of the urls are directories that you may want to be listed in as well.
 Reminder… type: link:www.url.com in Yahoo! (this should
be your competitor’s website address)
 
Note: You probably shouldn’t pay to be listed anywhere
  • Think about offline publications in your industry. Is there an online equivalent? See if they have a directory or if your company is listed on their companion website.
  •  Search for your target keywords. Are there any directory pages among the top search results. If so, you can benefit from their rank by getting listed in their directory.
  • Search the search engines for relevant niche directories by entering “pet store directory” and “Richmond Directory.”
You may also find a directory for a certain part of the city, such as “Shockoe Bottom” a popular area in Richmond, VA.
 
3) When you submit your website, make sure you can select a category that suits your business.
 
4) Give submitting your home page a second thought. It may be possible that a different landing page may work better.
 
These tips, provided by Jennifer Grappone and Gradiva Couzin, authors of Search Engine Optimization: An Hour A Day should be very helpful as you build quality incoming links to your website.
 
Check out the book and start your journey toward better search engine optimization: Search Engine Optimization: An Hour a Day.

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