What is the most important part of an SEO campain?

The answer is keyword choice.

Keywords (also referred to as keyword phrases and keyphrases) are the short, descriptive phrases that you want to be found with on the search engines. 

The authors of Search Engine Optimization: An Hour a Day provide excellent strategies for choosing the right keywords.

Here are some of their tips…

Use these triggers and questions to create your list:

• What is your business or organization’s name?
• Imagine you are a member of your target audience, what do you type in the search box?
• What are your products or services? What information do you offer? 
• What need do you fill for your target audience?
• Think seasonal. Does your product or service vary from season to season? Do you offer special services for special events?
• Are there common misspellings, alternate spellings and regional variations on your keywords?
• Where is your business located? What variations could you include (for example, include OH and Ohio)?

Expand the list by checking… 

…with your coworkers who can provide new perspectives and ideas

…your website for terms you are currently using

…industry media for terminology and hot phrases

…website statistics for terms people are already using to find your site

…with your customers. Salespeople are great resources and can tell you what terms customers use to describe your services.

…with friends and neighbors. Businesses are often blinded by insider terminology they use to describe themselves.

…competitors websites

This list will help you to begin creating your list. The next step is to assess the search popularity, relevance and competition level to develop a manageable list of 10 target keywords.

I’ll provide you with some tips to do that in coming weeks, but if you don’t want to wait, pick up the book. You won’t regret it, Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Cou7zin.

Enjoy brainstorming!

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