Facebook has more stats for Pages
ByHonestly, I have not “worked” my Facebook fan page the way I should have. As a matter of fact, I’ve fallen off with many of marketing efforts…shame, shame.
However, I recently checked out my fan page and another that I am admin for and saw that Facebook now gives you even more insight into the level of engagement your fans have with your page.
It’s called the Fan Interaction Dashboard
Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material.
Interactions: Total number of comments, Wall posts, and likes.
Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post.
Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon)
Discussion Posts: The number of Discussion topics users have created on your Page.
Reviews: The number of times fans have used the Reviews application to rate your Page.
This can be very helpful if you need to prove the effectiveness of using Facebook to management.
I don’t love the look of the graph. I wish it could be larger, but it’s better than nothing.
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