Honestly, I have not “worked” my Facebook fan page the way I should have. As a matter of fact, I’ve fallen off with many of marketing efforts…shame, shame.
However, I recently checked out my fan page and another that I am admin for and saw that Facebook now gives you even more insight into the level of engagement your fans have with your page.
It’s called the Fan Interaction Dashboard
Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material.
Interactions: Total number of comments, Wall posts, and likes.
Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post.
Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon)
Discussion Posts: The number of Discussion topics users have created on your Page.
Reviews: The number of times fans have used the Reviews application to rate your Page.
This can be very helpful if you need to prove the effectiveness of using Facebook to management.
I don’t love the look of the graph. I wish it could be larger, but it’s better than nothing.
Many non-profits are successfully using Flickr to advance their cause and we know government organizations have jumped on board too.
Check out this handout that I developed for a presentation, How Non-Profits and Government organizations are using Flickr. I compiled information from a webinar I attended and resources on the web.
I’m sure you’ll see ways that you can apply Flickr to your business or organization.
While reading an internet business report this week, I ran across two articles that give excellent advice about using Twitter.
Here are a few great take-a-ways:
“Guerilla Tweetfare” by Dan Nickers
Once you’ve set up your Twitter account, use Twitter’s search tool (http://search.twitter.com) and search for people who are discussing your particular niche or product.
Then, join the discussion and provide useful information and value. Dan suggests being funny, not spammy. He says, ”When you reply with value, the person will most likely follow you, reply to you and thank you.”
When someone replies to you on Twitter, all of their followers become aware of the conversation and may see you as a good person to follow as well.
Dan sums up his article with this, “The obvious goal here is to create buzz. The more value, humor and legitimate feedback you provide, the more followers and attention you will receive.”
“Sweeten Up Your Social Networking” by Carrie Wilkerson
She shares Dan’s perspective and suggests…
- Guard your character. Twitter is a very large fishbowl. People are listening and watching at all times.
- Be conversational. Interact with people, show interest in them and see how you can be of value in their space.
- Be consistent and engaged. If you only go on Twitter when you’re bored, have a promotion, have a blog post or are seeking input, everyone will see right through you.
Carrie ends with…”When your audience knows you, likes you, and trusts you, they will want to know more about who you are, who you know, and what you have to offer.”
I believe Dan and Carrie did an excellent job of really drilling down to the core of how to best use Twitter as a marketing tool.
I admit I haven’t kept up with Twitter much in a few months. Effectively using social networking requires a commitment to spending some time on a regular basis socializing with the members. Remember, it’s all about the people and the community.
Happy Tweeting!
This week’s newsletter is just a forward of a great post by Robert Middleton that outlines his policies and plans for marketing using Twitter.
Here are a few highlights:
1. Twitter is about sharing value in a fairly narrow band. For me that band includes ideas about marketing, selling, and succeeding as an Independent Professional. So when I tweet, that’s mostly what you’ll be hearing about.
2. My focus will be on sharing value with you, not talking about me. This will include links to blogs and other web content, ideas, tips, strategies, information and inspiration. If I share anything about me, it will be about insights that I think you’ll find useful.
7. I’ll ask questions and use my followers as a resource, if that’s OK with you. There’s still a lot I need to learn and with Twitter I can tap into this amazing network.
Yes, Twitter is an amazing network and one reason that I like it so much is that it’s okay to “do business” on Twitter. Unlike other social networks, promoting your business (from my observation) is understood, accepted and even expected at times. Tomorrow I’ll give you a few key ways that you can specifically use Twitter, that I learned at a workshop last week.
