Archive for Search Engine Optimization

The answer is keyword choice.

Keywords (also referred to as keyword phrases and keyphrases) are the short, descriptive phrases that you want to be found with on the search engines. 

The authors of Search Engine Optimization: An Hour a Day provide excellent strategies for choosing the right keywords.

Here are some of their tips…

Use these triggers and questions to create your list:

  • What is your business or organization’s name?
  • Imagine you are a member of your target audience, what do you type in the search box?
  • What are your products or services? What information do you offer? 
  • What need do you fill for your target audience?
  • Think seasonal. Does your product or service vary from season to season? Do you offer special services for special events?
  • Are there common misspellings, alternate spellings and regional variations on your keywords?
  • Where is your business located? What variations could you include (for example, include OH and Ohio)?

Expand the list by checking… 

…with your coworkers who can provide new perspectives and ideas

…your website for terms you are currently using

…industry media for terminology and hot phrases

…website statistics for terms people are already using to find your site

…with your customers. Salespeople are great resources and can tell you what terms customers use to describe your services.

…with friends and neighbors. Businesses are often blinded by insider terminology they use to describe themselves.

…competitors websites

This list will help you to begin creating your list. The next step is to assess the search popularity, relevance and competition level to develop a manageable list of 10 target keywords.

I’ll provide you with some tips to do that in coming weeks, but if you don’t want to wait, pick up the book. You won’t regret it, Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Cou7zin.

Enjoy brainstorming!

Feb
08

PageRank Explained

Posted by: Michelle | Comments (0)

There are several articles online that explain Page Rank:

From Alvit.de

Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

From Google

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.

From GoogleGuide.com

In other words, Google conducts “elections” in which each web page casts votes for web pages with hyperlinks to those pages. But unlike a democracy a page can have more than one vote and links from pages with high PageRank are given more weight (according to their ranking) and thus help to improve the targets’ PageRank.

From SelfSEO.com

The facts that we do know about page rank are; 

1. One-way inbound links from websites with topics that are related to your website’s topic will help you gain a higher page rank. 

2. Other one-way inbound links from pages with high page rank but unrelated topics do help a little, but not nearly as much. 

3. The number of links outbound from the website that links to you also determines the value of the link. A related website with 10 outbound links that links to you is much better than a related website with 100 outbound links that link to you.

Also important to keep in mind that search engines crawl and index webpages not websites, that is why your page rank may vary from page to page within your website. 

Good internal linking and navigation can help distribute page rank well throughout your website. Your index page is the most important page Google indexes and your other pages will inherit some page rank from your index page because it is linked from there. 

I have one website that is a PR4 on the main page but contains several PR5 and PR6 webpages in the interior of the website proving that Google ranks webpages individually. 

When you are doing your link building campaign, do it for more than just the index page. Put links out there for your interior pages as well. 

Webmasters and individuals will link to quality content and quality content is the single best way to higher page rank and search engine listings. Content is still king. Links are not king. 

People link to articles and content that is original and well-written and that contain quality information not found elsewhere. Google also ranks webpages higher in listings that have quality content. That’s why it is still the best SEO method there is.

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I got this email at work today and had to share it with you. Take a careful  look a the instructions they give to placing their link on your website. This is an awesome real life example of how you can request links! The email could probably be personalized a bit more…and it never hurts to share the popularity of your website (page rank or monthly visitor stats).

Click the image to see the full-size email.

Requesting Links

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Jan
19

The Best SEO Tips for Bloggers

Posted by: Michelle | Comments (0)

This is an excellent, pretty comprehensive of practical tips for bloggers who are trying to increase their organic traffic from Google. If you read it, you’ll see that none of this SEO stuff is quick and dirty. It truly takes some forethought and effort.

Here’s a summary of the tips, but you must read the entire article for the meat and great examples:

10 SEO tips that I know can have a profound impact on your search traffic:

  1. Adopt the proper mindset
  2. Prepare the targeted keywords in advance
  3. Target 3 and 4 word phrases
  4. Know where to find the right key phrases
  5. Choose the right 3 and 4 word phrases to target
  6. Optimize page titles and permalinks
  7. Optimize the internal links within your site
  8. Add No Index meta tags
  9. Remove unnecessary links
  10. Building up a ridiculously sized tag cloud can be a good thing

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Google Loves BlogsI don’t know if Google has a personal preference per se, but blogs definitely appeal to the nature of Google. Tan Kian Ann put together an awesome list and also compiled some of the greatest explanations of this theory on the web in his article, 10 good reasons why Google loves blogs! Here’s his list:

  1. Blogs are full of archived information
  2. Blogs are updated frequently
  3. Blogs have good and relevant incoming and outgoing links
  4. Blogs have a clean architecture
  5. Blogs are focused on content
  6. Blogs have lots of comments which add to the content
  7. Blogs carry advertising for Google
  8. Blogs focus on a niche topic
  9. Blogs are (well, supposed to be) honest resources
  10. Blogs have timely content (aka the hottest news)

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