There are several free and paid keyword research tools on the market. An extremely easy one to use is Google Suggest. Type in the words you think someone might use to search for your website, article or blog and look at the stats that appear. You will see the commonly searched phrases and a number that represents the phrase’s relative popularity.

Here’s how Google describes its service:

Search term suggestions on Google.com are powered by the Google Suggest service. Google Suggest communicates with Google while you type in order to offer suggestions to you. All the information you send to Google — such as searches you type or ones you select in Google Suggest — is protected by Google’s privacy policy. When providing suggestions, Google Suggest doesn’t refer to anyone’s personal searches; it uses information about the relative popularity of common searches to rank its suggestions.

In the example below, there are a lot of people searching for keyword elite software. However, for this post, I am writing about keyword research tools. You can see that “keyword research tool” was not as popular as the phrase “keyword tool,” so I chose to use “keyword tool” for the title instead of “keyword research tool,” but included “keyword research tool” in the body of the post.

Again, there are many more sophisticated keyword research tools on the market, both free and paid, but Google Suggest is a quick way to make decisions on the fly without risking being sucked in by analysis paralysis. 

Tell me about your experience using this tool or other keyword research tools.