Are you taking advantage of your face to face time with clients and prospects? It is just as important to market your website offline as it is online.
In my special report, that I hope you’ve had a chance to read, I mentioned 2 ways to spread the word about your website offline:
- Print the website address on business cards, flyers and coupons.
- Announce it at meetings and to other organizations.
Here are 6 other ways to market your website offline…
But before I begin the list, I have to remind you to always ask for permission to add someone to your mailing list.
Don’t do what many retailers do and just ask for your customers’ email addresses without telling them what you will do with them. Explicitly ask for their permission to send them emails.
Okay, here’s the list…
- Place a sign and a sheet of paper near the checkout area of your store.
- If you are at a speaking event or conference, place a sheet of paper at your booth or table.
Don’t forget…Make sure that anytime you present opportunities for people to sign up for your list that you provide them with an enticing, irresistible offer:
An example of this could be a free gift, raffle entry, discount or a free trial.
…back to the list…
- Place the link to your website on handouts, emphasizing the irresistible offer.
- If customers call your business, request their email address when they call. Tell them you would like to send them a survey about your customer service. In the survey, request explicit permission to add them to your email list.
- Add a field for email address and a checkbox requesting permission to email them–about your great products, services and useful information–on forms, applications, bills, receipts and invoices.
- Mention your offer on your telephone hold message
So there you go…a total of 8 ways to market your small business website offline. Take advantage of any opportunity you have to engage customers and prospects and encourage them to visit your website to see more of what you have to offer.
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