Honestly, I have not “worked” my Facebook fan page the way I should have. As a matter of fact, I’ve fallen off with many of marketing efforts…shame, shame.
However, I recently checked out my fan page and another that I am admin for and saw that Facebook now gives you even more insight into the level of engagement your fans have with your page.
It’s called the Fan Interaction Dashboard
Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material.
Interactions: Total number of comments, Wall posts, and likes.
Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post.
Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon)
Discussion Posts: The number of Discussion topics users have created on your Page.
Reviews: The number of times fans have used the Reviews application to rate your Page.
This can be very helpful if you need to prove the effectiveness of using Facebook to management.
I don’t love the look of the graph. I wish it could be larger, but it’s better than nothing.
Would you want to win a free subscription, concert tickets or a t-shirt or goody bag from your favorite store? I bet your customers would too!
Create a Facebook Contest and you can increase your Fans and their interest in your company or brand.
Check out these 7 examples of companies getting creative and increasing their fans and group members by having contests.
- Barkings, a blog for Small Dog Electronics, an Apple Specialist, has an ongoing, monthly contest where they choose 2 of their Facebook Fans a month to receive a good bag of fun iPod and Mac accessories.
- The Environmental Working Group held a one time contest in May. To enter, you had to post “some lovin’” on their wall within a 8 day period and you could win a Foodnews tote and a stainless steel water bottle.
- Gamedev.net is encouraging their fans to get creative to win a free subscription to their website or a grab bag of goodies and a CD. To enter, you have to become a fan of their page and take a photo of yourself wearing a Gamedev.net t-shirt and upload it to the page’s album. This contest ends on December 13.
- Mazda held a Mazda Design Challenge and asked Facebook members to submit a 150-word description of their vision of the 2018 Mazda3 and an optional sketch. The winning design sketch was sculpted out of clay at an Auto Show in Los Angeles, CA. The winner also received travel, accommodations, $1,000 spending cash and a new MAZDA3 to drive during their stay as well as an opportunity to take the microphone to introduce the final concept at its unveiling on the final day of the show.
- Labs Are Vital, an online resource for laboratory professionals and those interested in the profession worldwide, held a scholarship contest using Facebook. Through submission of print advertisements, T-shirt designs, or videos that creatively expressed why a career in lab science is a great career to pursue, students competed to win scholarships provided by the American Society for Clinical Laboratory Science (ASCLS), the Association of Public Health Laboratories (APHL), and Blood Systems, Inc.
- Earlier this year, the Bonnaroo Music Festival entered everyone who became a Fan of their page into a drawing to win tickets to their 2008 music and art festival.
- The Cloverfield movie Page had a contest, where people who became a fan of their page were entered in a contest to win a camcorder, valued at $1,000.
These examples are just the tip of the iceburg of ways you can leverage your Facebook page and engage your customers.
So if you haven’t already set up a Facebook Page, do it today and start a contest to grow your fanbase.
