I’ve recently started watching Real Simple. Real Life. and truly enjoy it. What I’ve noticed is that at the end of each episode, they say, “Find out how our guests are doing today” or something along those lines. 

They are driving traffic guys. Anyone who watches the show is curious to know if the people are still organized today and if the strategies they learned on the show stuck. Well they are definitely doing a good job at driving traffic, but I tell you…when I got to the website, I wasn’t sure where to go. I scrolled to the bottom to see the link to the show and then clicked around. I didn’t see the link to find out how the show participants are doing today.

Then, I clicked on the logo, which took me to the actual home page of the show and there is a video that you can watch to find out if Sue stayed organized. 

In my opinion…unless I didn’t click on the right link…the tv call to action didn’t materialize the way I imagined when I actually went to the website.

So, the takeaway for you is…

When you send someone to your website, using a link, take them directly to the page where they will see what you promised them.

When you send someone to your home page verbally, make sure you have a prominent link or image that is linked to the information you promised them. Don’t make them think, read or scroll. Despite what you may have heard, people don’t really like to do that online.