I’ve recently started watching Real Simple. Real Life. and truly enjoy it. What I’ve noticed is that at the end of each episode, they say, “Find out how our guests are doing today” or something along those lines.
They are driving traffic guys. Anyone who watches the show is curious to know if the people are still organized today and if the strategies they learned on the show stuck. Well they are definitely doing a good job at driving traffic, but I tell you…when I got to the website, I wasn’t sure where to go. I scrolled to the bottom to see the link to the show and then clicked around. I didn’t see the link to find out how the show participants are doing today.
Then, I clicked on the logo, which took me to the actual home page of the show and there is a video that you can watch to find out if Sue stayed organized.
In my opinion…unless I didn’t click on the right link…the tv call to action didn’t materialize the way I imagined when I actually went to the website.
So, the takeaway for you is…
When you send someone to your website, using a link, take them directly to the page where they will see what you promised them.
When you send someone to your home page verbally, make sure you have a prominent link or image that is linked to the information you promised them. Don’t make them think, read or scroll. Despite what you may have heard, people don’t really like to do that online.
Are you taking advantage of your face to face time with clients and prospects? It is just as important to market your website offline as it is online.
In my special report, that I hope you’ve had a chance to read, I mentioned 2 ways to spread the word about your website offline:
Print the website address on business cards, flyers and coupons.
Announce it at meetings and to other organizations.
Here are 6 other ways to market your website offline…
But before I begin the list, I have to remind you to always ask for permission to add someone to your mailing list.
Don’t do what many retailers do and just ask for your customers’ email addresses without telling them what you will do with them. Explicitly ask for their permission to send them emails.
Okay, here’s the list…
Place a sign and a sheet of paper near the checkout area of your store.
If you are at a speaking event or conference, place a sheet of paper at your booth or table.
An example of this could be a free gift, raffle entry, discount or a free trial.
…back to the list…
Place the link to your website on handouts, emphasizing the irresistible offer.
If customers call your business, request their email address when they call. Tell them you would like to send them a survey about your customer service. In the survey, request explicit permission to add them to your email list.
Add a field for email address and a checkbox requesting permission to email them–about your great products, services and useful information–on forms, applications, bills, receipts and invoices.
Mention your offer on your telephone hold message
So there you go…a total of 8 ways to market your small business website offline. Take advantage of any opportunity you have to engage customers and prospects and encourage them to visit your website to see more of what you have to offer.
What is SlideShare? With over one million registered users, SlideShare is “the best way to share your presentations with the world!”
“The Financial Crisis: A Historical Perspective.”
Life360 is a new company that is inevitable receiving quite a few visitors to its website as a result of this presentation considering its presentation has received 16,708 views and 24 comments and has been marked as a favorite 72 times and downloaded 2,069 times.
Do you really need to drive traffic to your website? Of course. Isn’t that what everyone wants?
Let’s think about an important question: What does increased traffic do for your business or organization?
You may think that increased traffic equals:
More people walking through your door.
More people visiting your church.
More new clients.
More donations to your organization.
Well, that’s not necessarily true. Yes, you read correctly. That is not necessarily true. Increased traffic does not automatically equal more visits, more customers, more
clients or more donations.
Let’s explore another question: Are you giving them a reason to visit, buy, test your services or donate money?
To revisit a point made in a recent blog post about the most important copywriting tip you will ever learn, ask yourself:
Are the words on the pages all about you or all about your prospect?
Do you have a compelling offer that not only gets their attention, but also gets them to act?
Are you communicating that you understand what keeps them up at night? Are you speaking directly to how your products, services or organiztion can provide them with relief or solve their problems?
Are you providing them with information that begins to give them that relief or solutions? Does your information say, “Hey, we know how you feel and we have the expertise to help. Try this and if you like it, we have more.”?
So before you say to yourself or your webmaster, “I need to drive more traffic to my website,” give serious though about what your website provides that will make someone hang around and enjoy their visit, even better–walk away with something valuable and relevant to their lives.
Taking it one step further, if they come and hang out for a while, what are you constantly changing on your website to make them come back and get more valuable, relevant information?
Give these questions some thought and objectively evaluate your website to see if you have what it takes to drive traffic to your website.
This section is widgetized. If you would like to add content to this section, you may do so by using the Widgets panel from within your WordPress Admin Dashboard. This Widget Section is called "Feature Bottom Left"
What is SlideShare? With over one million registered users, SlideShare is “the best way to share your presentations with the world!” 