Do you really need to drive traffic to your website? Of course. Isn’t that what everyone wants?

Let’s think about an important question: What does increased traffic do for your business or organization?

You may think that increased traffic equals:

• More people walking through your door.
• More people visiting your church.
• More new clients.
• More donations to your organization.

Well, that’s not necessarily true. Yes, you read correctly. That is not necessarily true. Increased traffic does not automatically equal more visits, more customers, more
clients or more donations.

Let’s explore another question: Are you giving them a reason to visit, buy, test your services or donate money?

To revisit a point made in a recent blog post about the most important copywriting tip you will ever learn, ask yourself:

Are the words on the pages all about you or all about your prospect?

Do you have a compelling offer that not only gets their attention, but also gets them to act?

Are you communicating that you understand what keeps them up at night? Are you speaking directly to how your products, services or organiztion can provide them with relief or solve their problems?

Are you providing them with information that begins to give them that relief or solutions? Does your information say, “Hey, we know how you feel and we have the expertise to help. Try this and if you like it, we have more.”?

So before you say to yourself or your webmaster, “I need to drive more traffic to my website,” give serious though about what your website provides that will make someone hang around and enjoy their visit, even better–walk away with something valuable and relevant to their lives.

Taking it one step further, if they come and hang out for a while, what are you constantly changing on your website to make them come back and get more valuable, relevant information?

Give these questions some thought and objectively evaluate your website to see if you have what it takes to drive traffic to your website.

Your website is more than just an online representation of your business and what you offer to clients and customers. Your website is a lead generation machine! With the proper marketing, you have the opportunity to capture contact information from your visitors.

Have you ever looked at your website statistics and seen that you’ve had 20, 50 even 100 or more unique visitors for a month? In some cases those visitors may not return. Make the most of their first visit and possibly encourage a second, third or even fourth by providing them with a valuable, irresistible offer in exchange for their name and email address.

This is the key for a successful opt-in form: an enticing offer. When you make the offer, communicate its benefits to your visitors. Don’t just say, “Subscribe to our newsletter.” Say, “Receive tips, tricks, and techniques from experts on how to grow the most beautiful garden in your neighborhood.” Speak to your prospect’s desires. Focus on them, not you.

Other great offers include, but are definitely not limited to:

• Ebooks
• Podcasts
• Book Excerpts
• Workbooks

Aweber makes it really easy to create an opt-in form and put it on your website. They also have a great system to capture the contact information that visitors give you on your website so that you can build a relationship with them over time and offer them more of your services
and products.

Create your enticing offer and sign up for Aweber today to begin turning your visitors into prospects!