» social media http://www.door41.com Just another WordPress weblog Sun, 21 Feb 2010 13:25:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Strategic Leadership and Social Media for Social Good Conference http://www.door41.com/2009/07/strategic-leadership-and-social-media-for-social-good-conference/ http://www.door41.com/2009/07/strategic-leadership-and-social-media-for-social-good-conference/#comments Sun, 26 Jul 2009 16:34:39 +0000 Michelle http://www.door41.com/?p=579 Yet Another Related Posts Plugin.]]>

This was a wonderful conference, my first focused on social media actually. I love love love learning and it’s so inspiring to hear the success stories of others.

I’ve always been an avid notetaker and this time I wanted to share my notes with others.

I love the way technology has enabled us to share information and resources.

I uploaded them on SlideShare, as you can see below. They also include links to the YouTube videos that the University of Richmond published as well as Gradon Tripp’s presentation on SlideShare.

Strategic Leadership and Social Media For Social Good

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]]> http://www.door41.com/2009/07/strategic-leadership-and-social-media-for-social-good-conference/feed/ 0 Do you know the answers to these questions about marketing your website? http://www.door41.com/2009/04/do-you-know-the-answers-to-these-questions-about-marketing-your-website/ http://www.door41.com/2009/04/do-you-know-the-answers-to-these-questions-about-marketing-your-website/#comments Tue, 14 Apr 2009 14:41:48 +0000 Michelle http://www.door41.com/?p=533 Yet Another Related Posts Plugin.]]> If not, my new “Marketing Your Website” page gives them to you.

And if you’ve already been through my course, you’re ahead of the class anyway.

Here are the questions:

  1. I have a website, but I don’t think anyone’s visiting it. How do I find out? 
  2. How can I market my business online? 
  3. How should I market my website offline…in the real world? 
  4. What is Twitter and how can it help my business? 
  5. I have a Facebook account. Can’t I just post links about my business there? 
  6. I have a LinkedIn account. How can I use it to market my business? 
  7. I’ve never heard of SlideShare. What is it and how can it help my business? 
  8. Should I start a blog? 
  9. How do I get people to come back to my website over and over again? 
  10. How do I get my site to rank #1 in Google?

Have I left off any? If so, let me know and I’ll add them ASAP!

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]]> http://www.door41.com/2009/04/do-you-know-the-answers-to-these-questions-about-marketing-your-website/feed/ 0 Good Tweets and Bad Tweets http://www.door41.com/2009/04/good-tweets-and-bad-tweets/ http://www.door41.com/2009/04/good-tweets-and-bad-tweets/#comments Sat, 11 Apr 2009 14:39:11 +0000 Michelle http://www.door41.com/?p=529 Yet Another Related Posts Plugin.]]> This is a great presentation on how to use Twitter effectively…enjoy!

Good Tweet Vs Bad Tweet: A Guide To Being Not Boring On Twitter

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]]> http://www.door41.com/2009/04/good-tweets-and-bad-tweets/feed/ 0 Principles of Social Media http://www.door41.com/2009/02/principles-of-social-media/ http://www.door41.com/2009/02/principles-of-social-media/#comments Sat, 21 Feb 2009 03:44:06 +0000 Michelle http://www.door41.com/?p=480 Yet Another Related Posts Plugin.]]> I attended a great workshop today by Pulsar Advertising and the Southeastern Institute of Research and will share some of the poignant ideas over the next few days.

Principles of Social Media

  1. Social media requires a continuing dialogue. Don’t start an initiative (on any social network) unless you plan to stay there forever.
  2. If you plan to stay in it for the long haul, start the dialogue. If you’re interested in people, they are more likely to be interested in you. Talk to them in their language (not your jargon or academic-speak)…and talk to them about things that resonate with their interests. The goal is to connect on a human level.
  3. People trust personal recommendations. Active word of mouth influencers are the single  most effective marketing tool. Empower people to recommend you, then make it easy for them to do it.

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