Make it easy for them to spread your message

Everyone wants to increase traffic to their website.

One of the methods that has been successful is viral marketing. Viral marketing happens when someone shares something on the internet that they think is informative, entertaining or amazing.

I’m sure you’ve gotten your share of links to YouTube videos over the past few years.

The great think about viral marketing is that it usually has a low cost. The only thing you have to add is lots of creativity.

One tool that makes viral marketing possible on your website is to use a “share” or “tell a friend” link.

ShareThis is one of these tools:

==> http://sharethis.com

This is a simple snippet of code that you add to your website to make sharing easy for people who visit your website.

Because the information that is shared is sent from someone they know, the recipient is less likely to view the email as spam.

This tool also makes it unlikely that the email will be blocked. As a result, the information can be spread very easily.

All it takes is for the initial recipient to forward the email and for the cycle to continue.

Information that is most likely to be forwarded and linked to by bloggers and other website owners has been coined by some as “link bait.”

Here are 3 resources that can help you wrap your mind around link bait and hopefully get your creative juices flowing to come up with your own idea for link bait on your website:

• www.jimwestergren.com/link-bait/
• www.marcandangel.com/2006/10/24/link-bait-proof-of-concept-and-how-to/
• tropicalseo.com/2007/andy-hagans-ultimate-guide-to-link-baiting-and-social-media-marketing/